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Frasers Hospitality to launch Modena brand in Bangkok

FRASERS Hospitality, a member of Frasers Centrepoint, on Monday said it will be introducing its serviced residence brand, Modena by Fraser, to Thailand with the opening of Modena by Fraser Bangkok in 2016.

Modena by Fraser is designed for "road warrior" business travellers seeking affordable home comforts. Being eco-friendly and using amenities that are provincially sourced, it also appeals to socially conscious travellers.

The 239-unit Modena by Fraser Bangkok adds to Frasers Hospitality's portfolio in Thailand where it operates one other property. This is the 163-unit GoldStandard Fraser Suites Sukhumvit serviced residence in central Bangkok.

Choe Peng Sum, CEO of Frasers Hospitality, said: "Thailand is an ideal market for the introduction of our Modena by Fraser brand, which has been refreshed to appeal to socially conscious millennials who seek form and function.

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"Modena by Fraser has previously proven to be successful as an affordable, stylish and aspirational serviced residence offering in China and as we develop this brand further with an emphasis on eco-friendliness and sustainability, travellers to Bangkok will benefit from the rejuvenation of this brand."

Frasers Hospitality has a target to achieve 30,000 residence units over the next four years, together with its other brand offerings - Frasers serviced residences, Capri by Fraser hotel residences, and the Malmaison and Hotel du Vin lifestyle boutique hotels.

Modena by Fraser Bangkok is part of an eco-friendly mixed-use development, FYI Center. FYI Center offers flexible office spaces, retail and shopping as well as bike-friendly facilities. It is located at the corner of the bustling Rama IV Road directly opposite the Stock Exchange of Thailand, with links to the Queen Sirikit MRT and the National Convention Centre.

Rooms range from studios to three-bedroom apartments that come complete with a living area, a kitchenette, modern workspace and comprehensive home entertainment system.

Shares of Frasers Centrepoint added one Singapore cent to S$1.635 on Monday.