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Global Yellow Pages in ice-cream business deals

Buying of rights held by Wendy's Supa Sundaes, Innovation Ice Cream

Published Mon, Sep 1, 2014 · 10:00 PM
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GLOBAL Yellow Pages has agreed to buy the intellectual property rights including recipes and formulas held by Wendy's Supa Sundaes (WSS) and Innovation Ice Cream (IIC) for A$10 million (S$11.67 million).

The sellers are ultimately owned substantially by private equity firm Navis Capital Partners, which acquired the business in July 2006. The Singapore-listed company believes there is "significan…

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