Global Yellow Pages in ice-cream business deals
Buying of rights held by Wendy's Supa Sundaes, Innovation Ice Cream
GLOBAL Yellow Pages has agreed to buy the intellectual property rights including recipes and formulas held by Wendy's Supa Sundaes (WSS) and Innovation Ice Cream (IIC) for A$10 million (S$11.67 million).
The sellers are ultimately owned substantially by private equity firm Navis Capital Partners, which acquired the business in July 2006. The Singapore-listed company believes there is "significant potential for further expansion of the ice-cream retail business in Asia", especially in China.
Its indirect wholly owned subsidiary, Global Food Retail Group, had entered into the sales and purchase agreement on Sunday.
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