Going digital without losing the human touch

MAINBOARD-LISTED Sing Investments & Finance (SIF) could lose 3 to 5 per cent of its corporate customers to digital banks. However, it'd be wrong to think that the finance company with 55 years of history is going to take this lying down.

To defend its turf, SIF is banking on giving its customers the best of both worlds - digital options with a human touch. This is by leveraging its new digital-enabled system as well as paying closer attention to customers, especially those who are digitally savvy and always keen to explore new banking opportunities.

SIF managing director Lee Sze Leong told The Business Times that the finance company has been closely monitoring the developments since Singapore announced last year that it is issuing five digibank licences.