Grab’s acquisition of Chope is just the latest of its efforts to build an F&B presence beyond delivery
This comes amid aggressive marketing of dine-out deals as part of ride-hailing giant’s ambitions to turn into a ‘super-app’
Add BT as a preferred source
GOING out for the night or getting dinner delivered – these might be contrasting choices, but the Grab app wants to be part of both of them. At Clarke Quay MRT station, a buzzy, neon-lit sign announces “GrabFood Dine Out Deals in bars 24/7”.
Commuters arriving at the station in the nightlife district are greeted by a wall-length poster touting “1 for 1 drinks”, “$2 shots” and “20% off your bill”.
The striking ad, which sprung up in late June, is just one indicator of Grab’s efforts to go beyond delivery and establish itself in the dining-out space – as part of its ambitions to become a “super-app”.
TRENDING NOW
On the board but frozen out: The Taib family feud tearing Sarawak construction giant apart
Thai and Vietnamese farmers may stop planting rice because of the Iran war. Here’s why
MAS convenes bank CEOs over AI cyberthreats; boards told to own risks, not leave to IT teams
Is it time to scrap COE categories for cars?
