Grab’s acquisition of Chope is just the latest of its efforts to build an F&B presence beyond delivery
This comes amid aggressive marketing of dine-out deals as part of ride-hailing giant’s ambitions to turn into a ‘super-app’
GOING out for the night or getting dinner delivered – these might be contrasting choices, but the Grab app wants to be part of both of them. At Clarke Quay MRT station, a buzzy, neon-lit sign announces “GrabFood Dine Out Deals in bars 24/7”.
Commuters arriving at the station in the nightlife district are greeted by a wall-length poster touting “1 for 1 drinks”, “$2 shots” and “20% off your bill”.
The striking ad, which sprung up in late June, is just one indicator of Grab’s efforts to go beyond delivery and establish itself in the dining-out space – as part of its ambitions to become a “super-app”.
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