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Grab's super app goal calls for good grasp of holding on to users

Success of WeChat, Alipay have unique qualities that may not be easy to replicate

Claudia Chong

Published Sun, May 5, 2019 · 09:50 PM

Grab

Singapore

ONCE a simple ride-hailing startup, Grab today is a dominant unicorn that wants to be no less than the operator of a "super app". But to succeed in its goal, the company may need to figure out how to increase the stickiness of its budding marketplace, industry watchers say.

Almost a year has passed since Grab de…

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