GuocoLand opts for innovation
That's how it aims to overcome lack of legacy land; it's also keeping an eye on future trends, says CEO Cheng Hsing Yao.
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FOR Singapore developers without a legacy landbank, the concept of buying land at a low price and selling the project on it at a high price is no longer relevant given the surfeit of liquidity fuelling competition for land.
In the absence of cheap land, the way for a real estate company to create value is through innovation and development of future-relevant products, says Cheng Hsing Yao, chief executive officer of GuocoLand.
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