Hailo sees its track record giving it an edge here

BEING the fourth and newest entrant in Singapore's increasingly competitive third-party taxi-booking application scene doesn't faze Ron Zeghibe one bit.

The 57-year-old executive chairman and co-founder of Hailo is banking on his company's track record - to date, Hailo has carried over 30 million passengers around the world, and counting - to give it the edge over its rivals here.

"In Singapore, there's currently a very healthy playing field with four quality taxi-booking apps in healthy competition with one another," says the London-based American in an interview with The Business Times.

"Our strategy is to introduce the service and technical expertise we have gained in other w…