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Hailo sees its track record giving it an edge here

Having "experienced one of our best launches ever in Singapore", it aims to replicate its success in places like Hong Kong and Seoul.

Mr Zeghibe describes Singapore - with nearly a million taxi journeys every day - as a "high-potential market" given the prevalence of taxis in public transport and the high level of technology embraced here.

BEING the fourth and newest entrant in Singapore's increasingly competitive third-party taxi-booking application scene doesn't faze Ron Zeghibe one bit.

The 57-year-old executive chairman and co-founder of Hailo is banking on his company's track record - to date, Hailo has carried over 30...