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Hongbaos as a branding tool: Firms pull out the stops

Some companies stick to tradition in their choice of colour and motifs; others come away from the usual red-and-gold.


IN this run-up to the Chinese New Year, companies have begun handing out their corporate red packets or hongbaos, usually along with goodwill gifts of seasonal foods or hampers.

These red envelopes, into which people put money to give away to family and friends, have...

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