Hot stock: Creative Technology jumps 12.5% with Super X-Fi's US debut set for Nov 1
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Annabeth Leow
CREATIVE Technology jumped on Monday on the news that the homegrown consumer electronics firm will start selling its Super X-Fi audio devices in the United States this week.
The counter was up S$0.68 or 12.5 per cent at S$6.08 at the end of the trading day.
Pre-orders for the SXFI AMP headphone amplifier open on Nov 1, about a month and a half after sales in Singapore began. It will cost US$149.99 on the American market, compared with S$219 locally.
Chief executive Sim Wong Hoo said in a media statement that "we have had a huge number of enquiries in the US about its availability" since a consumer electronics showcase in Las Vegas in January and added that "it's still early days yet, in a small market like Singapore".
Mr Sim has been cagey about the uptake for Super X-Fi in Singapore, but disclosed in September that it sold 600 units in the first 20 minutes when its local Web store went live.
Creative had said in its fourth-quarter financial statements the previous month (August) that Super X-Fi sales are "expected to provide good revenue growth opportunities for the current financial year".
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Early reports from stock analysts wowed by the new technology had previously sent Creative's stock surging by 600 per cent over seven sessions in late February and early March.
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