Hugo Boss sales pick up at stores, online and in the US
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GERMAN fashion house Hugo Boss reported an acceleration in currency-adjusted sales in the fourth quarter, driven by a rebound in growth at its stores, a jump in online sales and a recovery in the United States.
After a string of profit warnings and falling sales in China and the US, Hugo Boss revamped its core brands to appeal to younger buyers, slashed prices in China, closed loss-making stores and overhauled its website.
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