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Hyflux dips toes into wellness, beauty market

It invests S$8m in European firm Kaqun Europe to sell Elo Water, which has 3 times more oxygen than tap water

Hyflux's new store at City Square Mall offering bath facilities sets out to imbue customers' skin with a megadose of oxygen for beauty and wellness. The group also hopes to add its proprietary membrane expertise to purify the water and also use its know-how to scale up production of Elo Water while ensuring consistency in quality.


IN City Square Mall, a new store offering bath facilities opened its doors to shoppers two weeks ago. One might dismiss the new shopfront as just another new face in the constant churning of the old that makes way for the new - part of the game of survival that is the...

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