Hyflux dips toes into wellness, beauty market

Singapore

IN City Square Mall, a new store offering bath facilities opened its doors to shoppers two weeks ago. One might dismiss the new shopfront as just another new face in the constant churning of the old that makes way for the new - part of the game of survival that is the competitive retail landscape in Singapore.

But far more heft lies behind this store in the suburban mall - the S$440 million company that is Hyflux, the darling of Singapore's water sector, better known for its desalination plants.