Improved KrisFlyer redemption for Scoot a ‘win-win’ for SIA Group: analysts
Enhanced scheme allows full KrisFlyer redemption on Scoot flights, a step up from the current cash plus miles redemption
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[SINGAPORE] A new scheme to boost KrisFlyer redemption on budget airline Scoot would deliver benefits across the Singapore Airlines (SIA) Group, industry observers say.
Linus Benjamin Bauer, founder and managing director of aviation consultancy BAA & Partners, said the move is a “win-win” for the SIA Group because it increases the value and strength of the KrisFlyer programme, while Scoot gains passenger traffic that is less price-sensitive.
On Wednesday (Aug 13), Scoot introduced a revised scheme under which members of SIA’s popular miles loyalty programme can redeem flights using frequent-flier miles alone.
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