Instead of being a universal bank across Asean, CIMB wants to have a niche in each market, says group CEO
This strategy will help the lender mitigate some impact from US’ tariff policies
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[KUALA LUMPUR] CIMB wants to find its niche in each of the markets it is in, instead of trying to serve every customer segment across Asean, said group chief executive officer Novan Amirudin.
The Malaysian lender positions itself as an Asean-focused bank and has operations in 10 markets globally.
As one of the largest banks in Malaysia, it has the scale to serve the full spectrum of customers, but it cannot do this elsewhere.
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