Investors struggle to figure out ProSieben's digital strategy
German media outfit is sitting on cash pile meant for digital ventures
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Munich
IN November last year, the head of Germany's ProSiebenSat.1 went cap in hand to his biggest investors looking to raise more than half a billion euros.
The cash was to be used to finance the mass media company's further shift away from relying on its television advertising business and create a more broadly based digital powerhouse, ProSieben chief executive Thomas Ebeling explained.
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