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ISDN looks to the East as supply chain shifts create new opportunities

The company recently ventured into India, where its first automation project is already in progress

Chong Xin Wei
Published Mon, Oct 27, 2025 · 07:00 AM
    • ISDN president and managing director Teo Cher Koon is  optimistic about the company's financial trajectory.
    • ISDN president and managing director Teo Cher Koon is optimistic about the company's financial trajectory. PHOTO: TAY CHU YI, BT

    [SINGAPORE] Geopolitical tensions and evolving trade policies are forcing manufacturers to rethink where and how they operate – and industrial automation group ISDN Holdings is positioning itself to be part of that recalibration.

    President and managing director Teo Cher Koon highlighted that the world has entered what he calls a “reciprocal tariff era”, where trade barriers are reshaping supply chains across Asia.

    Companies are no longer just chasing low-cost production locations or transhipments through intermediaries, said Teo.

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