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‘It’s an expanding pie’: Salesforce sees Asia-Pacific as top growth region

A key pillar of its strategy is the rollout of Agentforce, its agentic AI platform that powers digital assistants capable of handling customer queries and internal workflows

Renald Yeo
Published Mon, Aug 11, 2025 · 07:00 AM
    • Arundhati Bhattacharya, president and chief executive officer of South and South-east Asia at Salesforce, says in Asia there is no boardroom that's not talking about AI.
    • Arundhati Bhattacharya, president and chief executive officer of South and South-east Asia at Salesforce, says in Asia there is no boardroom that's not talking about AI. PHOTO: YEN MENG JIIN, BT

    [SINGAPORE] Salesforce expects Asia-Pacific (Apac) to remain its fastest-growing region by revenue in the coming years, as the software giant deepens its push into artificial intelligence (AI) across South and South-east Asia.

    Apac recorded 10.5 per cent revenue growth in the most recent quarter – the highest among all geographical segments – and is expected to continue outpacing other markets over the next two to three years, said Arundhati Bhattacharya, president and chief executive officer of South and South-east Asia at Salesforce.

    For the first quarter ended Apr 30, 2025, the Americas contributed 65.8 per cent of Salesforce’s US$9.8 billion in revenue, followed by Europe at 23.8 per cent and Apac at 10.4 per cent.

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