Jumbo Group goes to Shanghai in tie-up with BreadTalk

SINGAPORE's homegrown seafood restaurant chain Jumbo Group, known for its famed chilli crab and pepper crab dishes, has opened its first overseas Jumbo Seafood outlet in Shanghai.

And in what may well be its recipe of success, its first overseas debut is a joint venture with BreadTalk Group, another well-known Singapore name in the food-and-beverage industry.

Jumbo Group CEO Ang Kiam Meng said the Jumbo brand and its dishes are already well-known among the Chinese. "Shanghai, a cosmopolitan, vibrant city, is an ideal place for our beachhead into China. With its melting pot of residents hailing from all over China and the world, it will be a good test bed for the general receptiveness to our restaurant concept and our dishes."