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Keeping more local customers satisfied

An SMU study shows that hotels and restaurants in Singapore drew higher ratings from local customers in Q3 2017

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Service sector leaders and representatives at the Institute of Service Excellence Industry Forum held at Picnic, Wisma Atria.

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Neeta Lachmandas (left) pointed out that digital applications could be used to make the reservation process easier and more efficient, as well as streamline the ordering process in the F&B sector. Chen Yongchang (right) said that waiting time at food outlets was found to be a common driver of both perceived quality and customer loyalty.

THE taste of success has infused both the tourism and food and beverage (F&B) sectors in Singapore, as local customers' satisfaction ratings rose in relation to restaurants as well as hotels. Tourists' ratings remained statistically unchanged, while continuing to reflect higher ratings than...

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