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Keeping more local customers satisfied

An SMU study shows that hotels and restaurants in Singapore drew higher ratings from local customers in Q3 2017

Service sector leaders and representatives at the Institute of Service Excellence Industry Forum held at Picnic, Wisma Atria.

Neeta Lachmandas (left) pointed out that digital applications could be used to make the reservation process easier and more efficient, as well as streamline the ordering process in the F&B sector. Chen Yongchang (right) said that waiting time at food outlets was found to be a common driver of both perceived quality and customer loyalty.

THE taste of success has infused both the tourism and food and beverage (F&B) sectors in Singapore, as local customers' satisfaction ratings rose in relation to restaurants as well as hotels. Tourists' ratings remained statistically unchanged, while continuing to reflect higher ratings than...

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