Keppel Logistics' new brand taps e-commerce market

Singapore

TO tap the fast-growing spheres of e-commerce and urban logistics in the region, Keppel Logistics has rolled out an integrated brand to widen the company's reach and better serve businesses and consumers.

Called UrbanFox, the multi-channel logistics and sales marketing solutions brand offers a full suite of services from e-commerce channel management - which refers to marketing and sales strategies developed to reach the widest possible customer base, warehousing and inventory - to last-mile fulfilment or the movement of goods to the final destination.

The development comes a year after Keppel Logistics, which has been more of a business-to-business (B2B) model, acquired an almost 60 per cent stake in courier company Courex Pte Ltd in October 2016 for S$4.6 million. Co…