Keppel Logistics to pump S$17m in its omnichannel brand UrbanFox

OMNICHANNEL logistics and channel management solutions brand UrbanFox will receive up to S$17 million from parent company Keppel Logistics to power its growth efforts in e-commerce channel management, warehousing and inventory management as well as last-mile fulfilment.

Keppel Logistics, a wholly-owned subsidiary of Keppel Telecommunications & Transportation (Keppel T&T), will have a total stake of 85 per cent in UrbanFox following the capital investment, up from 59.6 per cent previously.

With the funding, UrbanFox will invest in technology and process optimisation initiatives to strengthen its foothold in Singapore and gear up to seize opportunities offered by e-commerce in South-east Asia.

Following its launch in October 2017, UrbanFox and Keppel Logistics have jointly offered an expanded suite of solutions to customers in Singapore. The newly launched UrbanFox Marketplace hosts a selection of brands ranging from beauty products to household essentials, allowing previously traditional B2B (business to business) brands served by Keppel Logistics to reach out to a wider audience, and consumers to shop online with ease.

UrbanFox aims to boost its integration with more online marketplaces within the South-east Asian region.

It will also be looking to enhance its analytics and parcel sorting technology platform with automatic geospatial and chronological delivery clustering to achieve gains in efficiency.

Joe Choa, managing director of UrbanFox, said: "We will be looking to adapt the technology enhancements that we are rolling out to the Singapore market for the dynamic logistics landscapes in South-east Asia."