Kimberly-Clark uses e-commerce capabilities for further growth
Today it derives more business from e-commerce for some product categories than from physical stores
Singapore
E-COMMERCE is proving an important source of sales for consumer products giant Kimberly-Clark as it sees a significant amount of incremental growth coming through such platforms.
The multinational corporation (MNC) - which is behind household brands such as Kleenex, Huggies and Kotex - today derives more business from e-commerce for some of its product categories than from brick-and-mortar stores. It is also building up its e-commerce capabilities by leveraging on digital innovations.
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