Kingsmen Creatives: Imitation is flattery, but results may vary

THE easiest story to sell is one that people have bought before. Ever since exhibitions innovator Cityneon blazed off the Singapore stock exchange earlier this year, analysts have searched among second-liners for the next multi-bagger.

Some have suggested that Kingsmen Creatives, a builder of exhibition displays for trade shows and theme parks and provider of design works and fit-out services for stores and museums, could be "the next Cityneon".

But even as Kingsmen takes a leaf from Cityneon's playbook with its new push to become a developer and marketer of intellectual property (IP) for experiential and themed attractions, it is starting from a very different place.