Kingsmen Creatives' US-based subsidiary to partner with Hasbro to open NERF brand family entertainment centres in APAC

COMMUNICATION design and production group Kingsmen Creatives announced on Thursday that its US-based subsidiary Kingsmen Xperience has entered into a licencing agreement with global play and entertainment company Hasbro International to create, build and operate the NERF brand family entertainment centre (FEC) attractions across the Asia-Pacific.

The agreement between Hasbro and Kingsmen marks the start of an inaugural partnership and entry into the development and operation of NERF FEC attractions across the Asia-Pacific region.

Under the terms of the agreement, Kingsmen will co-conceptualise, create, build and operate multiple NERF FEC attractions across Asia-Pacific with the first location to open by 2019 in Singapore.

Andrew Cheng, group chief executive officer of Kingsmen, said: "This new concept attraction and collaboration with Hasbro marks our entry into the development and operating of LBE (location-based entertainment), and an expansion of our business portfolio. This exciting new move is an extension of our skillsets built over the years, and expands on our business of creating and building unique experiences."