Kingsmen's first experiential attraction to open in October
The Nerf Action Xperience will occupy more than 18,000 sq ft on the ground level of Marina Square and feature multiple activity zones
Add BT as a preferred sourceClaudia Tan HS
Singapore
COMMUNICATION design and production group Kingsmen Creatives is the brains and brawn behind exhibitions like the immersive, multi-sensory Bicentennial Experience and luxe-looking storefronts of high-end luxury brands.
But beyond design work for retail stores and exhibition spaces, the group is looking into operating its own experiential attractions through family entertainment centres (FECs).
TRENDING NOW
Lily Ler to step down as CEO of Mapletree Industrial Trust manager
Jardine C&C selling Singapore, Malaysia dealerships to Indonesia’s Chandra Asri for US$221 million gain
AI infrastructure can lead South-east Asia’s next growth story: UOB
How BYD disrupted Singapore’s car market – and why the strategy is turning on itself
