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Kingsmen's first experiential attraction to open in October

The Nerf Action Xperience will occupy more than 18,000 sq ft on the ground level of Marina Square and feature multiple activity zones

Given Kingsmen's expertise in designing and building museums, galleries and theme parks, going into family entertainment centres came "pretty naturally", says group CEO Andrew Cheng.


COMMUNICATION design and production group Kingsmen Creatives is the brains and brawn behind exhibitions like the immersive, multi-sensory Bicentennial Experience and luxe-looking storefronts of high-end luxury brands.

But beyond design work for retail stores and...

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