Kingsmen's first experiential attraction to open in October

Singapore

COMMUNICATION design and production group Kingsmen Creatives is the brains and brawn behind exhibitions like the immersive, multi-sensory Bicentennial Experience and luxe-looking storefronts of high-end luxury brands.

But beyond design work for retail stores and exhibition spaces, the group is looking into operating its own experiential attractions through family entertainment centres (FECs).

"We have been designing and building for our clients for over 40 years and we wanted to move up the value chain by developing something of our own," said Andrew Cheng, group chief executive officer of Kingsmen. "FECs are an extension of our core business."

The first of such experiential attractions to be launched is the Nerf Action Xperience (NAX), which is al…