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KrisFlyer, KrisShop big part of SIA's growth story

KrisShop is no longer merely an inflight duty-free reseller; it has morphed into an omni-channel e-commerce player.


SINGAPORE Airlines (SIA) appears to be making waves in the non-core airline business with its KrisFlyer (KF) loyalty programme notching up a handsome revenue of S$700 million in fiscal 2019 - up 18 per cent from a year ago - with a membership base of four million and counting....

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