KrisFlyer, KrisShop big part of SIA's growth story
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Anita Gabriel
Singapore
SINGAPORE Airlines (SIA) appears to be making waves in the non-core airline business with its KrisFlyer (KF) loyalty programme notching up a handsome revenue of S$700 million in fiscal 2019 - up 18 per cent from a year ago - with a membership base of four million and counting.
This is a "very significant" growth as it comes from a big base, said SIA chief executive Goh Choon Phong at a results briefing for the media and analysts on Wednesday.
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