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KrisFlyer, KrisShop big part of SIA's growth story

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Anita Gabriel

Anita Gabriel

Published Wed, Nov 6, 2019 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Singapore

    SINGAPORE Airlines (SIA) appears to be making waves in the non-core airline business with its KrisFlyer (KF) loyalty programme notching up a handsome revenue of S$700 million in fiscal 2019 - up 18 per cent from a year ago - with a membership base of four million and counting.

    This is a "very significant" growth as it comes from a big base, said SIA chief executive Goh Choon Phong at a results briefing for the media and analysts on Wednesday.

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