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‘Let’s bank’: How MariBank plans to win over Singapore’s retail and SME segments

In the next 12 months, there will be more products and services for retail and SME customers

Benjamin Cher
Published Mon, Jun 2, 2025 · 07:00 AM
    • Keeping MariBank true to its mission is a focus for MariBank CEO Natalia Goh.
    • Keeping MariBank true to its mission is a focus for MariBank CEO Natalia Goh. PHOTO: TAY CHU YI, BT

    [SINGAPORE] When Natalia Goh joined Sea’s digital bank MariBank, the first question she often got was: how do you pronounce it?

    “Mari”, inspired by the first word in the Singapore national anthem, means “come” or “let’s”.

    “The thinking behind MariBank is actually let’s bank... a very welcoming message about how we make banking very accessible and simple,” Goh told The Business Times.

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