Leveraging 'cutting-edge technology' to sell furniture
Commune, a subsidiary of Singapore-listed furniture maker Koda, introduces virtual reality and 3D-planning services at its stores to drive sales.
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COMMUNE may be in the business of selling furniture - an essential and traditional industry - but it hopes to shatter any glass ceiling to innovation by "investing in cutting-edge technology".
Already, the furniture retailer and subsidiary of Singapore-listed furniture maker Koda sells its products through e-commerce on its website.
On Friday, Commune introduced virtual reality (VR) and 3D-planning services at its retail stores to give customers that extra leg-up in their furniture shopping.
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