Looking beyond numbers is the way to go
World Business Council for Sustainable Development chief advocates sustainable development and wants to see the financial system changed.
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ACCOUNTANTS will help save the world.
So goes the bold proclamation by Peter Bakker, president and CEO of the World Business Council for Sustainable Development (WBCSD).
Value in the financial system needs to be redefined, he believes, and including sustainability metrics within accounting rules will be the way to go.
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