Match Group seeks to woo more singles in Asia to swipe right on its apps

[SINGAPORE] Match Group, the dating app giant which owns popular platforms such as Tinder and Hinge, is eyeing Asia for new growth opportunities as it sees potential in its largely untapped pool of singles.

Compared with Western markets, the penetration rate for dating apps in Asia is “much lower” at just 7 per cent, said Malgosia Green, the group’s chief executive officer for Asia.

“(Asia) still has quite a ways to grow,” Green told The Business Times in a recent interview. Singles here are still gradually getting used to using dating apps as the mainstream way to find a partner.