Maybank Singapore woos near-retirees to grow
Older customers are stickier and may be less inclined to make the switch to digital banks, making this segment less competitive. BY NATALIE CHOY
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Singapore
AS THE Republic's new digital banks gear up to woo younger, tech-savvy consumers in 2022, Maybank Singapore finds itself on the other end of the spectrum: ramping up wealth services for the silver generation.
The lender already has an advantage in this segment, with "disproportionately more" market share of near-retirees and retirees, its Singapore chief executive John Lee told The Business Times.
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