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Maybank Singapore woos near-retirees to grow
Older customers are stickier and may be less inclined to make the switch to digital banks, making this segment less competitive. BY NATALIE CHOY
Published Sun, Jan 9, 2022 · 09:50 PM
Singapore
AS THE Republic's new digital banks gear up to woo younger, tech-savvy consumers in 2022, Maybank Singapore finds itself on the other end of the spectrum: ramping up wealth services for the silver generation.
The lender already has an advantage in this segment, with "disproportionately more" market share of near-retirees and retirees, its Singapore chief executive John Lee told The Business Times.
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