GOING against the current is something people fear as things can always go south aside from the obvious - that the path would be a rocky one - but the founder of The Medical Concierge Group (TMCG) believes otherwise.

Having only been in business for less than three years, chief executive Daniel Choo has already earned quite a reputation as a divisive figure in the medical concierge industry, something he does not shy away from.

Since the founding of the company in 2013, the 41-year-old has entered into heated debates with medical professionals on the way he conducts his operations, with some doctors boycotting him - something he says "is fine by me".