Modernising Eu Yan Sang
But group CEO Aaron Boey recognises that he is up against deeply rooted family practices while making the change
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SINCE his appointment as Eu Yan Sang's group chief executive in 2017, Aaron Boey has been working to steer the 140-year-old tradition-steeped company towards modernisation.
As an outsider taking over the reins, Mr Boey recognises that his responsibilities are delicate - he is up against deeply rooted family practices while making the change.
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