Modernising Eu Yan Sang

But group CEO Aaron Boey recognises that he is up against deeply rooted family practices while making the change

Tue, Jan 28, 2020 - 5:50 AM

"I've come from different roles, a lot of them are with foreign, multinational companies, all of which have helped me to develop my management style," says Mr Boey.

BT PHOTO: YEN MENG JIIN

Singapore

SINCE his appointment as Eu Yan Sang's group chief executive in 2017, Aaron Boey has been working to steer the 140-year-old tradition-steeped company towards modernisation.

As an outsider taking over the reins, Mr Boey recognises that his responsibilities are delicate -...