SUBSCRIBERS

Modernising Eu Yan Sang

But group CEO Aaron Boey recognises that he is up against deeply rooted family practices while making the change

Tue, Jan 28, 2020 - 5:50 AM

"I've come from different roles, a lot of them are with foreign, multinational companies, all of which have helped me to develop my management style," says Mr Boey.

BT PHOTO: YEN MENG JIIN

Singapore

SINCE his appointment as Eu Yan Sang's group chief executive in 2017, Aaron Boey has been working to steer the 140-year-old tradition-steeped company towards modernisation.

As an outsider taking over the reins, Mr Boey recognises that his responsibilities are delicate -...

To continue reading

for full content

if you are a subscriber

Get our introductory offer at only

$0 .99*/month

Cancel anytime

*$0.99/month for first 3 months

$29.90/month for the next 9 months

Need help?

CALL +65 6388 3838 EMAIL btocs@sph.com.sg

OPERATING HOURS (+8 GMT) MON-FRI: 8:30AM-5:30PM

Register to read this article. Log in if you are already a subscriber. Register to read this article. Log in if you are already a subscriber. Please log in or subscribe to continue reading.