Money FM 89.3 is most persuasive radio station in Singapore: survey

Singapore

MONEY FM 89.3 has outperformed all radio stations in Singapore, with its influence on purchase decisions at 80 per cent rating, while the average of all other stations was 64 per cent, based on results from a survey by Milieu Insights released on Nov 29.

According to the survey, Money FM has a higher overall engagement (75 per cent) with its listeners than the average (73 per cent), making it one of the top three radio stations for Singapore Press Holdings (SPH) in terms of engagement. It also showed a better quality of talk segments (77 per cent) than the average (72 per cent) and a greater likability (89 per cent) than the average (86 per cent).