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Neo Group buys over bakery chain PrimaDeli’s operations for undisclosed sum

The chain will be fully run by new business entity Neo Group Bakery; outlets to continue functioning under existing PrimaDeli brand

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Paige Lim

Paige Lim

Published Tue, Jun 10, 2025 · 05:33 PM
    • Established in 1992, PrimaDeli is Singapore’s first bakery franchise and is managed by Prima Food.
    • Established in 1992, PrimaDeli is Singapore’s first bakery franchise and is managed by Prima Food. PHOTO: BT FILE

    [SINGAPORE] Caterer Neo Group has bought over the business operations of home-grown bakery chain PrimaDeli from Prima Food for an undisclosed sum.

    Established in 1992, PrimaDeli is Singapore’s first bakery franchise and the longest-running food franchise in the Republic, according to its website. PrimaDeli is managed by Prima Food, the food-manufacturing arm of flour supplier Prima Ltd.

    Neo Group did not acquire any shares from Prima Food.

    Singapore SMEsneo groupSingapore F&B

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