Netflix ad tier now has nearly 5 million monthly active users

NETFLIX’s recently launched tier that offers lower subscription fees but includes commercials on its programming now has nearly 5 million global monthly active users, a company executive said on Wednesday (May 17) at a presentation to advertisers.

The median age of those viewers is 34, said Jeremi Gorman, Netflix’s president of worldwide advertising.

Netflix launched a US$7-per-month ad-supported tier in November in 12 markets. A Netflix subscription without advertising starts at US$10 a month.

On Wednesday, the company made its first pitch to advertisers at the annual ritual known as the upfronts, where networks aim to lock in commitments for upcoming shows.

Netflix had planned to make the presentation live in New York but switched to a virtual event to avoid protests from striking members of the Writers Guild of America. REUTERS