Netflix ad tier now has nearly 5 million monthly active users
Add BT as a preferred source
NETFLIX’s recently launched tier that offers lower subscription fees but includes commercials on its programming now has nearly 5 million global monthly active users, a company executive said on Wednesday (May 17) at a presentation to advertisers.
The median age of those viewers is 34, said Jeremi Gorman, Netflix’s president of worldwide advertising.
Netflix launched a US$7-per-month ad-supported tier in November in 12 markets. A Netflix subscription without advertising starts at US$10 a month.
On Wednesday, the company made its first pitch to advertisers at the annual ritual known as the upfronts, where networks aim to lock in commitments for upcoming shows.
Netflix had planned to make the presentation live in New York but switched to a virtual event to avoid protests from striking members of the Writers Guild of America. REUTERS
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Share with us your feedback on BT's products and services
TRENDING NOW
CSE Global independent director quits after clashes with chairman Eugene Lai over board refresh
Cat A COE rate exceeds Cat B for third time in 4 months; premiums largely down
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
Manulife pulls loan product for rich Hong Kong clients after scrutiny
