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New CEO cooking up a fresh strategy at struggling LifeBrandz
Hiroyuki Saito is confident he can put group back in the black by the middle of next year
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Annabeth Leow
Published Fri, Mar 23, 2018 · 09:50 PM
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Singapore
HOW and why does a Japanese teacher-turned-business consultant, living in Singapore for just over half a decade, decide to take over a loss-making group best known for a string of failed Clarke Quay nightspots?
It may sound like a tall order. But Hiroyuki Saito, newly-minted chief executive and executive chairman of LifeBrandz, is sure he can put the group back in the black by mid-2019.
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