No silver lining for Singtel, StarHub's pay-TV subscriptions

Singapore

PAY-TV subscriber losses in Singapore are set to increase as over-the-top (OTT) streaming services proliferate, and there will be few prospects for this trend to be reversed, said Fitch Solutions Country Risk and Industry Research.

Linear entertainment services are losing their appeal in Singapore, as consumers in the city-state can easily access on-demand content almost anywhere via high-speed 4G and fixed fibre networks. Over the years, new mobile virtual network operators (MVNOs) have also entered the market with aggressive data-pricing strategies, driving down mobile data costs.