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Novena Global goes beyond aesthetics services in merger with China hairdressing firm

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Claudia Tan HS

Published Tue, Jul 9, 2019 · 09:50 PM

    Singapore

    HOMEGROWN Novena Global Lifecare is taking its business beyond aesthetics healthcare to hairdressing by merging with China's Xingkeduo.

    The marriage, which will result in a merged entity worth US$350 million (S$476 million), gives the Singapore aesthetics chain immediate access to 100 hairdressing outlets in China's first- and second-tier cities, along with Xingkeduo's technology and e-commerce platform.

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