OCBC revs up data engine for edge in financial management
It's using AI, data science to nudge customers to spend, save, invest via mobile app
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Singapore
SINGAPORE'S second-largest bank OCBC is using more data analytics to take a bigger chunk of the mass affluent market, said a senior executive.
It is using data to improve underwriting decisions for insurance policies, and has employed more personalised data analytics to target "lazy money" sitting idle in customers' bank accounts, Pranav Seth, head of digital and innovation at OCBC, told The Business Times in an interview.
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