OCBC revs up data engine for edge in financial management
It's using AI, data science to nudge customers to spend, save, invest via mobile app
Singapore
SINGAPORE'S second-largest bank OCBC is using more data analytics to take a bigger chunk of the mass affluent market, said a senior executive.
It is using data to improve underwriting decisions for insurance policies, and has employed more personalised data analytics to target "lazy money" sitting idle in customers' bank accounts, Pranav Seth, head of digital and innovation at OCBC, told The Business Times in an interview.
TRENDING NOW
Deal between tycoon friends sparks scrutiny of Philippine power sector
Canada is upping oil flows to Asia, but South-east Asia’s refineries aren’t ready to handle them yet
Grab CEO’s wife Chloe Tong on life with Anthony Tan and finding her purpose
China got cool for foreigners. But can they find a job there?
