Potential £165m sale of Amobee to improve Singtel’s profitability: analysts

SINGTEL is reportedly in talks to sell its advertising technology unit Amobee in a deal that analysts said should lead to an improvement in the telco's profitability.

Tremor International, a UK-listed advertising technology company, is said to be in talks with mainboard-listed Singtel to purchase Amobee for £165 million (S$280.4 million), according to a Sky News report on Monday (Jun 20).

Sources suggested the deal could be closed “in the next fortnight”.