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Potential £165m sale of Amobee to improve Singtel’s profitability: analysts

Yong Jun Yuan

Yong Jun Yuan

Published Wed, Jun 22, 2022 · 04:01 PM
    • The sale of Amobee for £165 million is expected to be both earnings- and value-accretive for Singtel.
    • The sale of Amobee for £165 million is expected to be both earnings- and value-accretive for Singtel. PHOTO: ST FILE

    SINGTEL is reportedly in talks to sell its advertising technology unit Amobee in a deal that analysts said should lead to an improvement in the telco's profitability.

    Tremor International, a UK-listed advertising technology company, is said to be in talks with mainboard-listed Singtel to purchase Amobee for £165 million (S$280.4 million), according to a Sky News report on Monday (Jun 20).

    Sources suggested the deal could be closed “in the next fortnight”.

    SingtelM&AAdvertising/marketing

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