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PropertyGuru grows data analytics, generative AI tools aimed at real estate industry 

The Mall Intelligence Module is expected to open up an entire new customer segment

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Jessie Lim

Jessie Lim

Published Mon, May 27, 2024 · 05:00 AM
    • CEO Hari Krishnan hopes to take PropertyGuru’s market insights, intelligence and software solutions to Reits, urban planners and state governments across its markets in Singapore, Malaysia, Vietnam and eventually Thailand.
    • CEO Hari Krishnan hopes to take PropertyGuru’s market insights, intelligence and software solutions to Reits, urban planners and state governments across its markets in Singapore, Malaysia, Vietnam and eventually Thailand. PHOTO: YEN MENG JIIN, THE BUSINESS TIMES

    NEW York-listed PropertyGuru Group, which started as an online property listings portal, is widening its offerings as a proptech company.

    Developers and managers of real estate investment trusts (Reits) will soon have access to insights on the footfall, dwell time and demographics of the shoppers who visit their malls, with the help of an analytics tool developed by the group. 

    The Mall Intelligence Module was launched in January, and is expected to track performance across nearly 200 malls by the end of 2024. 

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