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Prudential CEO Anil Wadhwani has a ‘simple’ strategy to reinvent the insurance experience 

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Tan Nai Lun

Tan Nai Lun

Published Mon, Oct 16, 2023 · 05:00 AM
    • Anil Wadhani, group CEO of Prudential, notes that customers today are no longer only buying products and services. Instead, they are also buying experiences.
    • Anil Wadhani, group CEO of Prudential, notes that customers today are no longer only buying products and services. Instead, they are also buying experiences. PHOTO: PRUDENTIAL SINGAPORE

    PRUDENTIAL chief executive officer Anil Wadhwani is on a mission to drive the insurance group through its next phase of growth.

    The insurer plans to improve technology functions across the company, as part of its new strategic direction to boost customer and distributor experience.

    “I believe that the strength of our strategy is in its simplicity,” said Wadhwani, who took over the reins at Prudential in February.

    ToplinePrudentialInsurance

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