Putien bringing in Taiwan vegetarian dining concept

CHINESE restaurant chain Putien has entered into a joint venture (JV) with Taiwan-listed Wowprime Corp to introduce Taiwan's popular vegetarian dining concept, Sufood, to Singapore.

The JV company, Sufood Singapore, would be 30 per cent and 70 per cent owned by Wowprime and Putien, respectively. The latter would also be in charge of developing the market.

Both sides invested an initial $1.8 million into the JV but will reinvest more into the business continually, said Sebastian Lim, Putien's vice-president, brand, yesterday.