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ARA H-Trust poised to ride growing wave of ‘bleisure’ travellers

Stapled group must shake off negative sentiment as a US-focused trust, says Lee Jin Yong, CEO of its managers

Jude Chan

Jude Chan

Published Mon, Jun 5, 2023 · 05:50 AM
    • "Bleisure" travel, where travellers combine a work trip with an extended holiday, has helped boost post-pandemic demand for hotels, says Lee Jin Yong, CEO of ARA H-Trust's managers.
    • "Bleisure" travel, where travellers combine a work trip with an extended holiday, has helped boost post-pandemic demand for hotels, says Lee Jin Yong, CEO of ARA H-Trust's managers. PHOTO: YEN MENG JIIN, BT

    ARA US Hospitality Trust (ARA H-Trust), whose portfolio comprises about three dozen hotels across the United States, is one of five actively traded US-focused property trusts listed in Singapore.

    Lee Jin Yong, chief executive officer of its managers, appears keen for the trust to be treated as separate from its US peers.

    “It’s a bit frustrating because you’re doing everything right and improving performance, yet the market is not recognising that,” he said. “We’re seen as a US strategy, which we clearly are, but we’re distinct because we’re a different asset class than most of the other US strategies which are office-focused.”

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