The rise of corporate governance in Asia - what's next?

GOOD corporate governance starts with having a clear corporate purpose. This goes well beyond obvious business objectives, such as delivering goods and services to customers, providing jobs or creating shareholder value.

Having a clear corporate purpose means being certain about exactly why an organisation exists.

In order to identify a company's true corporate purpose, the business needs to be considered from every angle so as to truly reflect its unique history, vision and strategy.