Rising AI bills push Singapore companies to chase ROI over ‘tokenmaxxing’
Firms are becoming more careful in matching models to workloads
[SINGAPORE] Companies in Singapore are moving beyond the artificial intelligence experimentation phase and becoming increasingly selective about how they deploy the technology. This is as rising AI spending pushes them to demand clearer returns on investment (ROI).
While the cost of using AI models has fallen, overall AI bills continue to jump as businesses use the technology far more extensively.
Consultancy Bain & Co estimated that the price of tokens had halved between 2024 and 2025.
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